IT Security for your Business

IT security isn’t just for major corporations, businesses of all sizes need to consider how to stay safe online. For small business owners it may not seem like a priority on the long list of things that need their attention but it is increasingly important. One...

How to choose an advertising network

No matter what they’d like to make you believe, there’s more advertising networks than Google AdWords and Microsoft Search Advertising. The truth is, anybody with some technical knowledge can install an ad server and create, with time, their own advertising network....

Is Your Business Blog Too Product Centric?

A business blog is often part of a larger marketing and SEO scheme that aims to promote products or services. But if your goal is to attract and impress new customers, you will need to do more than just talking about your business, your products and your...

Facebook: Pages vs Groups

Facebook offers different tools that can be used successfully as part of a company social media marketing strategy. Besides highly targeted advertising, Facebook pages and groups are two great ways of interacting with your audience. While nothing stops you from...

How much should you charge for web development

One of the most common mistakes for beginner web development freelancers is charging too little for a website or web development project that it results in a loss for the freelancer. While it is not strange to charge much lower prices when building a portfolio, if the...

6 Benefits of Foursquare for Your Business

Want to make your business accessible so that your customers can “check in” when they arrive and let everyone on their social networks know where they are? If so, you need to get your business on Foursquare. This popular social network allows you to...

5 Tips To Motivate Your Employees

One of the most basic yet vital skills any business owner or manager must master is to know about people management, and under people management comes employee motivation. A good manager must know how to motivate the employees in order to keep the focused and with...

Dealing With Difficult Employees

Many small business owners don’t really have a background on human resources, and dealing with difficult employees may prove challenging. In a small office environment each employee is a key piece of the business, and you cannot afford a difficult employee making...

Pros Of Social Media Marketing

Social media platforms such as Twitter or Facebook have become increasingly popular among marketers and business owners trying to promote their products. The potential for virality and engaging conversations makes mastering social media marketing a must for anybody...