How to choose an advertising network

No matter what they’d like to make you believe, there’s more advertising networks than Google AdWords and Microsoft Search Advertising. The truth is, anybody with some technical knowledge can install an ad server and create, with time, their own advertising network....

Is Your Business Blog Too Product Centric?

A business blog is often part of a larger marketing and SEO scheme that aims to promote products or services. But if your goal is to attract and impress new customers, you will need to do more than just talking about your business, your products and your...

Facebook: Pages vs Groups

Facebook offers different tools that can be used successfully as part of a company social media marketing strategy. Besides highly targeted advertising, Facebook pages and groups are two great ways of interacting with your audience. While nothing stops you from...

6 Benefits of Foursquare for Your Business

Want to make your business accessible so that your customers can “check in” when they arrive and let everyone on their social networks know where they are? If so, you need to get your business on Foursquare. This popular social network allows you to...

Pros Of Social Media Marketing

Social media platforms such as Twitter or Facebook have become increasingly popular among marketers and business owners trying to promote their products. The potential for virality and engaging conversations makes mastering social media marketing a must for anybody...

Extended And Limited Problem Solving Behaviours

When it comes to solving a want or a need, customers’ decision making process will often fall in one of the following two categories: limited problem solving or extended problem solving. In some cases, the user will fall into a third behaviour: routinised...